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"One of the top 10 business books of the past 10 years." – Training Magazine

The Simple Neuroscience Formula for More Persuasive Leadership, Marketing, and Sales.

Download the executive summary e-book and get the formula fundamentals for designing and delivering more persuasive communications.

“Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history. The 7 Triggers has taken hold here like the Frisbee and the Hula Hoop.”

– Ernie Weeks, VP Sales
Utica National Insurance Companies

“It’s so simple that it’s brilliant. It gets the conversation going, and I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”

– Stan Bastian, Sales VP
Raptor Pharmaceuticals

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