Recent neuroscience has proven how dominant the emotional brain is for human decision-making. But what can we do with this knowledge? How can we better connect with our customers’ emotional brain to improve our ability to close sales and produce durable agreements?
The 7 Triggers to Yes, authored by Insurance Learning Systems founder Russ Granger, is now considered a foundational volume in a growing canon of persuasion methodology discovered by scientists, reported on by academics, and developed into business tools by top consultants and trainers. The 7 Triggers formula is now being used at companies like Liberty Mutual, Bayer, Amgen, AbbVie, and Morgan Stanley to design more persuasive customer communication in marketing, sales, and service.
“This program applies to every single day of my life – every time I pick up the phone and every visit I go out on. The 7 Triggers will help take me to the next level. I now have something not many others have.”
“This is as real as it gets. We were able to use an opportunity that we are currently going through and put steps / triggers together to make it successful.”
"Excellent, very insightful new perspective on connecting with my customers – the course provides more and different strategies for achieving greater sales.”
“An outstanding development in persuasional sales, plus an excellent daily reference in helping me achieve greater heights."
“A fresh insight to sales to sales and building relationships. Very real-world. Simply put, this is how we make decisions.”
"Very practical, real-world application to my field sales force. The benefit has been to re-focus our selling efforts to what is really important.”
“Our reps felt the training will result in substantial increases in premium revenue and create better customer relationships. A great program.”
“People often ask me why I've been so successful, and I couldn’t really say. But after The 7 Triggers workshop, I could give a better explanation: Because I’ve used these Triggers consistently throughout my career.”
"Distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers."
"The 7 Triggers program is excellent - it’s working for me, for our team, and I heartily recommend it. This works!”
“Outstanding! After 44 years of persuading with reason and logic, The 7 Triggers to Yes showed me a much better, easier way to get positive results."
"Every meeting is now planned around the 7 Triggers. This program has helped grow new assets, enhance current business and open new accounts."
“A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”
"As a trained MBA, I made business presentations for years using logic, reason and data. I now see there is a more effective and much more efficient way to persuade and influence others."
“A fascinating window into how we really influence other’s decisions and behaviors."
“The Triggers approach makes customers feel more relaxed and conversational. You get the material you want or the information you need without being pushy, or walking away feeling like you didn’t accomplish anything.”
“Triggers is really a great tool to sell and accomplish your objectives out in the field. From an organizational standpoint, it’s a big success.”
“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."
“The 7 Triggers to Yes trumps every other business development program out there because it’s not about how we sell, but about how others decide to buy.”